Merchandise is produced in a factory

The factory usually doesn't sell merchandise directly, so they hire someone to sell it for them.  This is a "Distributor"

The distributor gets the factories merchandise into stores.  The merchandise is sold to stores at wholesale prices so the store can sell it and make a profit.  The merchandise is usually sold in cases or "case packs".  A case pack is usually 24 to 96 pieces in one specific item, in one specific size, but sometimes cases are larger or smaller.

The stores sell the merchandise to customers at "Retail Prices". Retail prices are the full price of the item.

But the store usually doesn't sell every single item. There is almost always leftover merchandise.  Usually the store puts this on Clearance.  After 1 - 3 weeks of clearance the store has to remove these extra items to make room for new items.   

Therefore, we will sell all the products in this store at the factory price, no middleman will make a difference, and we will return the best quality and best price to customers.